Custom Model, Strategist Models, and Model of Models

Firm Collection

The Firm Collection is the location where the advisor will see the models that they use in their practice which could include Custom Models, Strategist Models, or Subadvised Models.  Once a model is created or agreed to, the model is stored in The Firm Collection which accessed in the Marketplace in the top right of the page.


Creating a Custom Model

Create your Custom Model from the Marketplace by selecting +Create Custom Model from the top right in the Marketplace tab.


Start creating a custom model by selecting the Type of Model by Security Model or Class Model.


Once you have selected the Model Type then you will begin to create the model by entering a unique Model name, Risk Level, and Tax Status.  Next, select the securities or tickers or use the Advanced Search for more options to build the models. (Please note the Oranj non-Pro version is limited to our Marketplace Partners funds and etfs and the  Pro version contains most all securities available for trading including Equities, Mutual Funds, and ETFs). 


Strategist Models

Adopt models from some of the industries leading Asset Managers and Strategists to save time and leverage the expertise. Advisors will receive automated updates to models that can be implemented with a single click. To see a complete list of our Partners, please visit.

To begin to use a Strategist Model, select Strategist Models from the Marketplace.


You can search by simple or advance search options such as by:

  • Name
  • Provider
  • Expense Ratio
  • Returns - (3 month, YTD, 1-3-5-10-Yr)
  • Benchmarks


To use a Strategist Model, you must agree to the Strategist Disclaimer which is the agreement between you and the Model Strategist.


Model of Models

The model of models feature within Oranj provides you with the ability to create a model comprised of other models you have already created. This saves you significant time by eliminating the need to select all the underlying individual securities in order to tailor a model to each individual client that you have. These models can also be endlessly tiered, making it quick and easy to attain advanced diversification.

Creating a Model of Models

Create your model of models by selecting Create Custom Model within the Marketplace lefthand navigation panel, then +Create Custom Model in the top right corner, and then select either Class Model of Models or Security Model of Models from the available options. Due to the fundamental differences between security and class models, a model of models must be comprised of class models or security models, but not both.


Start by giving your model a name, risk category, and tax status.


Then, begin building your allocation. Choose individual models by typing the model name into the search bar, and then select it from the drop-down menu. Enter its allocation by typing in the target percentage in the Target column. Once you have selected all of your desired models and target percentages, select Save.

You have the option of entering an individual cash target in addition to the individual sub-models that you are placing into your new model of models. It is generally recommended that you don’t enter any cash targets at the sub-model level. If you chose to do so, the cash in the individual sub-models will be combined to create an additional target.

A model of models proportionately weighs each individual security in the model based on its allocation at the sub-model level.


In the image above, we are able to see our model, divided up by its sub-models.

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